neon

i've been noticing a really inspiring new trend in editorial that seems to be an amalgamation of this ethereal inspiration and a very modern aesthetic. and i must say it is absolutely inspiring. maybe it's just samuel françois genius styling?

check out this unreal shoot starring ming xi, clearly inspired by a sort of chinese cinematic aesthetic. photo by sofia sanchez and mauro mongiello, and styled by samuel françois. i love the chinese cinema inspired aesthetic!






and this series of my beloved stam shot by sølve sundsbø, and also styled by samuel françois.







check here and here for the full photo stories.